“Cha” – tea – is one of the rare words that shares the same pronunciation across Chinese, Japanese, Korean, and beyond. Deeply rooted in Eastern culture, tea is more than a beverage; it’s a way of life. While tea holds significance across many Asian countries, its flavours, rituals, and meanings differ from culture to culture. Cha Collective is a collection of individual experts from different lifestyles and cultural contexts in Asia - just like teas.